BYD Becomes Official Partner for AllStar Legends Malaysia

BYD Sime Motors is the official automotive partner for AllStar Legends in Malaysia, an exhibition football event held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur on 3 October 2026. Distributed officially in Malaysia under Sime Motors, the automotive brand partnered with event organisers AllStar Sports and World Football Legends (WFL) to engage local football supporters. Designed to connect road mobility brands with sports culture, this commercial partnership brought former Premier League and global football stars directly to Malaysian fans in an indoor venue setting.

Key Facts

The core factual details regarding the partnership, event venue, match results, and participating organisations in Malaysia are structured below.

BYD Sime Motors served as the official automotive partner for the AllStar Legends five-a-side match held at MITEC, Kuala Lumpur on 3 October 2026.

Which Football Icons Played in the AllStar Legends Match in Kuala Lumpur?

The AllStar Legends exhibition in Kuala Lumpur featured international football stars including Steven Gerrard, Michael Owen, Ryan Giggs, Alessandro Del Piero, and Jaap Stam. Structured as a five-a-side indoor contest, the showcase brought global sports icons directly to Malaysian spectators alongside former Malaysian national team players Syed Adney Syed Hussein and Razman Roslan.

The fixture ended in a 7-6 victory for the AllStar Premier League Legends over the AllStar World Legends. The winning Premier League Legends roster comprised Steven Gerrard, Michael Owen, Ryan Giggs, John Arne Riise, Eidur Gudjohnsen, Danny Simpson, David Bentley, and former Malaysian national goalkeeper Syed Adney Syed Hussein. Conversely, the AllStar World Legends squad featured Alessandro Del Piero, Jaap Stam, Javier Saviola, Fernando Morientes, Diego Capel, Dida, Gregory van der Wiel, and former Malaysian international Razman Roslan.

The selection of an indoor pitch at MITEC allowed spectators in Kuala Lumpur to view the players at close quarters compared to standard open-air stadium layouts.

AllStar Premier League Legends defeated AllStar World Legends 7-6 in the five-a-side exhibition match staged at MITEC on 3 October 2026.

What Additional Fan Engagements and Future Plans Were Announced?

Organisers scheduled an interactive leadership seminar alongside the evening match, featuring the "AllStar Legends Talk: The Winning Mindset" from 4:00 PM to 6:00 PM in Hall 9, Level 3, MITEC. The initiative provided fans direct access to professional football insights prior to the headline sports fixture.

According to the organisers, strong local attendance and interest have established a framework for subsequent sporting showcases in Malaysia.

AllStar Sports Project Director Steven Windsor stated that encouraging reception from fans prompted the team to plan similar events in the future, noting that the collaboration with World Football Legends (WFL) creates opportunities to bring more former international players based on supporter demand.

Steven Windsor, Project Director, AllStar Sports

Organisers conducted the "AllStar Legends Talk: The Winning Mindset" at MITEC Hall 9 from 4:00 PM to 6:00 PM before the evening exhibition fixture.

Who Is This For in Malaysia?

This automotive sports partnership directly targets Malaysian football enthusiasts and urban electric vehicle consumers who follow international sports culture. By hosting the event at MITEC in Kuala Lumpur, the arrangement provided central Klang Valley attendees with an indoor sporting experience sheltered from tropical climate conditions such as heavy afternoon rainfall and humidity.

The collaboration also aligns with BYD Sime Motors' expanding automotive ecosystem across Malaysia. This includes domestic market initiatives such as Sime Darby Auto Selection's certified pre-owned electric vehicle facilities, appealing to urban motorists seeking modern transport options in central Malaysian commercial hubs.

The indoor MITEC showcase offered Klang Valley football supporters and electric vehicle consumers a sheltered alternative to outdoor stadium events during tropical weather.

Common Questions

What was the final score of the AllStar Legends match at MITEC?

AllStar Premier League Legends defeated AllStar World Legends 7-6 in a five-a-side exhibition match held at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, on 3 October 2026.

Which Malaysian players featured in the AllStar Legends match?

Former Malaysian national goalkeeper Syed Adney Syed Hussein played for the AllStar Premier League Legends, whilst former Malaysian national defender Razman Roslan lined up for the AllStar World Legends squad.

Where was the "AllStar Legends Talk" session held?

The "AllStar Legends Talk: The Winning Mindset" session took place from 4:00 PM to 6:00 PM at Hall 9, Level 3, MITEC, Kuala Lumpur, prior to the evening exhibition match.

Sources and Methodology

This article is based on reporting published by Careta (careta.my) on 6 October 2026, titled "BYD Sime Motors Jadi Rakan Automotif Rasmi AllStar Legends, Gerrard, Owen Dan Giggs Beraksi Di Malaysia", authored by Qalif Latif. Non-English facts were translated directly into British English while retaining formal organisation titles, player identities, and venue specifications. Ticket costs or general vehicle retail prices were not disclosed in the primary text; consequently, no estimated RM values or currency conversions have been introduced. This article was last updated on 6 October 2026. Information specific to Malaysia was verified against the official event announcements reported by Careta.